Your Social Profiles Need a Call to Action
The way I see it – there are 3 ways new people can hear about your blog or business for the first time. 1) A direct recommendation from a friend 2) a Google search or 3) Social Media. In both #1 and #2, the user will have a specific goal in mind: finding you specifically (based on the recommendation) or finding an answer to their question (when googling.) However in scenario #3, when a user finds your business on social media (ie. instagram, twitter, facebook or pinterest) it’s highly likely they were simply browsing. One click lead to the next that lead to the next. (We all do it!)
When new users find your instagram profile is there a specific call-to-action?
Do they read your Pinterest bio and think, “Oh that’s great,” but maybe click off your profile before opening up your blog? Do new followers on Twitter hit “follow” because your bio seems in line with what they’d like to learn about… and weeks later, they hit “unfollow?”